The challenge

Delaviuda and Christian Escribà have joined forces to create a range of nougats that move away from the classic Christmas flavours. To accompany these varieties, each packaging includes a card with a QR code that activates the creation of a very special and surprising Christmas greeting.

Objectives

To offer the person who buys a product in this range the possibility of sending Christmas greetings to their loved ones in a special and different way.

To do this, an augmented reality experience has been created, where an avatar representing Christian Escribà establishes a dialogue with the user, offering different alternatives for personalizing the greeting. After selecting a setting and style and customizing the characters, a fun animation is generated to share with an unlimited number of people.

The result

Thanks to the creation of this augmented reality experience, an extra wow effect has been created to accompany such atypical flavours of nougat. The key to a project that places Delaviuda and Escribà as innovative companies in the pastry and confectionery market is to let yourself be surprised and at the same time surprise your loved ones.

The result of the greeting