Barcelona Best Experiences Platform

The challenge

The mission of the Turisme de Barcelona Consortium is to project, dynamise and position Barcelona as an international tourist destination through knowledge of its culture and idiosyncrasy based on a value-added offer and in accordance with criteria for segmenting audiences and interests.

Objectives

• Take advantage of the America’s Cup to promote Barcelona
• Promote tourism with a higher purchasing power.
• Design and implement more personalised tourism proposals adapted to this tourism target.

To this end, it will be necessary to develop an e-commerce platform that makes available to this target, in a personalised way, a set of experiences according to their interests.

How have we done it?

• Tailor-made solution
• Laravel
• FareHarbor
• Advanced form generator

Results provided

• Increase high-end tourism.
• Strengthen the relationship with the America’s Cup.
• Generate revenue.